predilection - PRED-ih-LEK-shun - a natural liking, a partiality, a penchant
Example: "For whatever reason, Americans have had a century old predilection for anything that is fast, expensive, noisy & polluting."
As a starter: and as a former teacher in English, I hope to add to reader's vocabulary by presenting a word a day in simple terms that anyone can understand - from current use in publications, radio,TV, etc. Remember: use a new word three times in a day and it's yours forever!