parochial - par-OAK-ee-AL - having a limited or narrow outlook, limited in scope, regional, myopic
esoteric - ESS-oh-TAIR-ik - understood by, or appreciated by, only a few

Example: "The movie 'The Blind Side' is universally accepted with a positive approval of 71% critical response, while the vampire film 'New Moon,' perhaps more esoteric than parochial in its intent, is aimed at a target audience of young women and is the largest box office success despite it's mere 29% critical approval."