iconic - eye-KON-ik - (Note: originally, an icon was a holy picture, usually made of or painted on wood, to be revered religiously. Of late, the adjective "iconic" has grown to buzz word status, now grossly misused to elevate anything to a status desecratingly equal to its original holy connotation.)

Example: "In the latest blow to the GPS business, the iconic Google announced a free navigation service for mobile phones that will offer turn-by-turn directions, live traffic updates and the ability to recognize voice commands. The service will initially be available on only one phone, the new Motorola Droid, but will be expanded to more phones soon."