Monday, November 23, 2009

parochial - par-OAK-ee-AL - having a limited or narrow outlook, limited in scope, regional, myopic
esoteric - ESS-oh-TAIR-ik - understood by, or appreciated by, only a few

Example: "The movie 'The Blind Side' is universally accepted with a positive approval of 71% critical response, while the vampire film 'New Moon,' perhaps more esoteric than parochial in its intent, is aimed at a target audience of young women and is the largest box office success despite it's mere 29% critical approval."

Sunday, November 22, 2009

indigenous - in-DIDJ-en-US - native, home grown, originating in a specific region

Example: "The Afghan interior minister said, 'What we are talking about is a local, spontaneous and indigenous response to the Taliban; just give us the resources & we will defend our own country.' "

Saturday, November 21, 2009

erudite - AIR-you-DITE - having or showing great knowledge or learning

Example: "The most invigorating day - starting at 6am with Bob Edwards' spellbinding interviews and continuing with news intelligently covered by Scott Simon and other equally erudite NPR hosts - occurs each Saturday, not to be missed by people who hunger for fascinating programs no longer found on the biased or dumbed-down commercial stations."

Friday, November 20, 2009

buzzword - buzz-word - a fashionable, in vogue word & sometimes a neologism (newly coined word), that is common to managerial, technical, administrative, and political work environments; there it rises to common usage, meant to impress or cover a range of more specific meanings

Example: "Opra is the latest person to be described with two overused buzzwords in today's news, as 'iconic' and 'out-of-the-box'."

Thursday, November 19, 2009

crapper - krap-per - Thomas Crapper, late 19th century plumber whose name became synonymous with a toilet, celebrated on his birthday, today.

Example: "According to legend, it was the doughboys of WWI who picked up on the name and referred to any toilet as a "crapper.'"

Wednesday, November 18, 2009

corpulent - KOR-pew-lent - fat, obese, well overweight

Example: "The FDA announced that the number of corpulent people will, in 10 years, average over half the US population, costing billions of additional dollars in health expenses."

Tuesday, November 17, 2009

prescient -PREE-shee-ent - knowing or having knowledge of actions or events before they take place

Example: "Even as drug makers promise to support Washington's health care overhaul by shaving $8 billion a year off the nation's drug costs, in a prescient move the industry has been raising its prices at the fastest rate in years."